10 Benefits of Using Video to Support Corporate Learning
18 March 2021
In an age where online, blended or video-based learning is becoming increasingly popular, employers are now looking to modern ways of learning that not only save costs but upskills their workforce.
At ASTA Training, we create engaging learning experiences using our industry-leading ‘Interactive Learning Environment’, which provides the following benefits:
- Engaging and effective training for security professionals and organisations
- Versatile training course experiences
- Interactive video learning
- A social interaction platform to interact with other learners, share your experiences and collaborate on problem-solving.
Take a look at our selection of corporate courses and get started today.
Video content is an important delivery method for our training course content, but why is video-based learning so successful? Educational video content is thriving across social media at the moment, as well as across all industries.
In this article we’ll discover why video learning is so impactful and discuss how you can incorporate video learning into your corporate learning strategy.
1. Video is highly accessible
With the age of the internet, it’s easier now than ever to access learning material using social media platforms like YouTube and Facebook. It also promotes a level of community engagement and collaboration between other learners.
For even more accessibility, videos for online use can have subtitles and/or closed captions included to allow for greater accessibility for those with screen readers or have a hearing impairment.
Video courses also attract more learners who would otherwise be unable to travel to attend events in-person. Our video learning opportunities come with virtual community support, away from Social Media, so you can access our materials if you’re not a member of Facebook or other platforms.
2. Video-based learning has a positive impact on learners
As many people have different learning styles and abilities, video-based learning brings a new level of motivation to learners. Having a series of videos to learn from brings learners a whole new way of learning at a pace that suits them.
It also promotes conversation between other learners, employers and allows new ways of learning to be brought to the forefront.
3. Videos allow you to learn at your own pace
Videos can easily be paused, rewound or replayed as much as the viewer needs. They can also be accessed at any time of the day that suits the learner, whether it’s from home, in a cafe or in the library.
If they are downloaded to your device, then videos can also be accessed without the need for a stable internet connection. This takes the pressure off learners to frantically take notes, web clippings and screenshots during live training sessions.
4. Videos are cost-effective
Producing videos for educational purposes can be used across several different platforms and can be accessed by hundreds or even thousands of users, therefore making it incredibly cost-effective to reach a large number of people.
Educational videos can also be reused again and again for future learning purposes. There’s also no need for travel costs, accommodation, or the need to enrol multiple students.
Related: Which cyber security certifications will help boost my career?
5. Video-based learning is COVID-Safe
The COVID-19 pandemic has meant that learning opportunities appear much more difficult. However, having the chance to learn from home in a safe environment, that can avoid the spread of infection, gives a lot more learners the reassurance that they can continue to learn from home.
Our live webinars are a great way to brush up on cyber security knowledge from the comfort of your own home.
6. Videos help visual learners absorb information
There are a host of different kinds of learners – kinaesthetic, auditory, or interpersonal learners. For visual learners, learning by using videos will allow them to retain information.
Video-based learning is the most beneficial to those that learn the best by using visual aids. Video learning is a fully immersive, multi-sensory experience that can encourage more cognitive connections, and allows concepts and complicated elements to be clearly understood.
Related: The most important skills for cyber security professionals in 2021
7. Videos are the most engaging form of media
Statistics show that 88% of users are more likely to stay on a website if there’s a video to watch on the page. Further studies show that 95% of viewers remember the content on a video in comparison to those that read the same level of content.
It makes it easier to sell your brand and learning experience if you already have your viewers’ attention. With social media being at the forefront of many people’s minds, it is the best way to reach your audience with video content.
8. Videos can be accessed on-demand
As soon as they become available, videos can be accessed anywhere at any time. Being able to have the convenience of learning from your office or from home brings a lot more positivity towards learning. Research shows that this style of accessible learning can increase engagement by 50%.
9. Video courses can reach more people
The ongoing COVID-19 pandemic has meant that a lot of people are retraining into different careers or taking the opportunity to learn new skills to ease lockdown boredom, spending their time productively.
Video courses have the ability for learners across the country to learn something new or reinforce knowledge.
For courses at ASTA Training, we have a whole range of courses that aim to boost your own cybersecurity skills whether you’re an IT security specialist, or a lone worker undertaking training to understand online safety.
10. Video-based learning can boost your ROI
Most staff training costs come down to who delivers the training, the employee costs, instructor costs and more. Pre-lockdown, you’d also have to consider travel, venue or possible catering costs too.
When video training is used, you remove the need for some of these costs to be factored in. Trainer costs are reduced, overall time in training is reduced and you’re able to do your training at your own pace.
All of these factors, and more, improve overall business ROI as video training effectively reduces costs even when multiple employees take part.
The benefits of video training are almost endless
With so many advantages to training in a video setting that can be conducted anywhere at your own leisure. From an employer’s point of view, it’s also beneficial to training the workforce using a much more cost-effective method that’s proven to be engaging for learners.
At ASTA Training we have a wide range of online courses at your fingertips that you can explore today! We’ve fully embraced video-based learning to support our student and staff development.
Browse our latest corporate and professional security courses and start your training journey today.
